Market Analysis Of Portable Outdoor Power Stations (PES): Shipment Volume Reached 4.847 Million Units

With the surge in popularity of mobile devices like smartphones and tablets, the desire to live a free and natural outdoor lifestyle has also risen, resulting in a growing demand for outdoor power solutions. This need has been further exacerbated by the increasing frequency of natural disasters, which can impede the stability of power supply. To address this issue, people are increasingly turning to portable power stations as essential backup power solutions for use at home or outdoors.

Traditional generators that run on fuel have been the primary source of emergency and outdoor power solutions in the past. However, these generators are known for being noisy, complicated to operate, and environmentally damaging. As such, the portable power station industry using clean energy technologies like lithium-ion batteries has emerged as a viable and more efficient alternative.

Thanks to the maturation of the upstream lithium-ion battery industry driven by new energy vehicles, the portable power station industry has seen rapid growth over the years. In 2016, the global shipment volume of portable energy storage power supplies was only 52,000 units, while in 2021, it has increased to 4.847 million units, with a Compound Annual Growth Rate (CAGR) of 147.68%. This growth demonstrates the increasing importance people are giving to having access to portable power solutions in their daily lives.

The production of portable power stations commenced only in 2018, making it a relatively new industry. However, it has numerous advantages that make it a preferred choice among consumers. These benefits include being environmentally friendly and free of pollution, lightweight and safe to carry around, easy to use, noise-free, and having a large capacity, high power output, and the ability to simultaneous output both AC and DC power. Additionally, these portable power stations are adaptable to a wide range of electronic devices and appliances, making them an ideal choice for consumers seeking new era electricity demand solutions. They are widely used in outdoor travel and emergencies and have witnessed remarkable growth in recent times. In 2016, the global portable energy storage market size was worth only 60 million yuan. However, by 2021, the market value had increased significantly, surpassing 11.18 billion yuan.

Currently, the United States is leading the global market in terms of portable power plant usage, driven primarily by the high proportion of outdoor travel that Americans engage in. As of 2021, portable power plants shipped to the US accounted for 36.48% of the total global volume. Japan is second at 35.20%, as the country's frequent disasters and accidents, such as earthquakes, create a continuously high demand for emergency power equipment. Demand for portable power stations in Europe and Canada is mainly for outdoor activities and emergency response, but the region's preference for lightweight travel methods such as cycling lowers the demand for portable power stations.